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Pakistani Tech companies and Startups participated in ArabNet

Eight Pakistani tech companies and startups participated in a leading trade show for IT in Saudi Arabia, ARABNET which took place on 10 – 11 Dec 2019. The promising exhibitors represented a wide range of sub sectors from Pakistan’s IT industry. They tapped the potential of more than 100,000 international visitors which resulted in one of the most extensive businesses networking and investment opportunity.

A very timely opportunity to enter the rapidly developing market of Saudi Arabia!

The Saudi Economy is getting diversified under the Saudi Vision 2030 as they decide to divulge from investments solely in oil sector. Saudi is driving towards becoming a knowledge-based economy. This has created a golden opportunity for small scale businesses and entrepreneurs to procure investments. Technology, innovation and entrepreneurship have emerges as key pillars of the country’s transformation. An increase in startup investments has also been seen due to this vision for the past few years.

Pakistani tech firms and startups at ArabNet

Pakistani tech companies and startups which participated in ARABNET represented Pakistan under the country pavilion supported by Trade Development Authority of Pakistan (TDAP), powered by Pakistan Software Houses Association (P@SHA) and Pakistan Software Export Board (PSEB), . The pavilion was inaugurated by Mr. Raja Ali Ejaz, Ambassador of Pakistan to Saudi Arabia and Mr. Muhammad Zohaib Khan, former Senior Vice Chairman of P@SHA.


Pakistan pavilion was inaugurated by Mr. Raja Ali Ejaz, Ambassador of Pakistan to Saudi Arabia


There were altogether 8 notable exhibitors from Pakistani Tech industry, 2 of them exhibited independently. Here are the names:

Exhibitor Testimonials

Wonderful experience attending Arabnet. The energy and response was more than expected. Our app had been translated in Arabic; this was highly appreciated. Overall, it was a very engaging, insightful and opportunistic event where the Pakistani entrepreneurs successfully managed to make waves. We look forward to continuing business development and partnerships in Saudi Arabia. Hisham Malik – CEO, Arkhitech


ArabNet 2019 was a great experience for Covalent, With Saudi Vision 2030 just starting to mature it is the right time to invest your time and energy in this region. We recommend this show to our fellow IT colleagues in order to take advantage of this opportunity” Ahad Khan – BD Manager, Covalent

“The region is very promising for Pakistani IT companies as it is growing at a very fast pace. The organizers did a very good job in inviting quality buyers and top tier decision makers. We are hoping to have at least 2-3 of our business meetings to materialize on a positive note.”

Hammad Qureshi – BD Manager, NISUM

Media Coverage of Pakistan pavilion

A number of Pakistani and local media was present at the show where Pakistan pavilion was one of the centers of attraction for them. Media personnel spoke to the exhibitors and recorded their feedback and experience. The Pakistani pavilion was inaugurated by the Counsel General of Pakistan in Saudi, Mr. Raja Ali Ijaz. While talking to media Mr. Raja pointed out the Vision of Saudi King for year of 2030.

“ Saudi Economy and the IT sector is diversifying rapidly which is the sign of opening new doors and wealth of opportunities for Pakistani businessmen and entrepreneurs. Pakistani companies must come here as this is the right time to explore and expand business ”

Mr. Raja Ali Ijaz – Counsel General of Pakistan in Saudi

During the exhibition, Ex Vice Chairman, Pakistan Software House Association (P@SHA) Mr. Zohaib Khan also shared his views with media.


I think it is very good start for Pakistani IT firms and startups to launch themselves through ArabNet platform.This is a great initiative for Pakistani industry that the government has provided subsidized stalls in order to encourage them to make their mark in the Saudi Market.” M. Zohaib Khan – P@sha


Media coverage by Dunya News
Media Coverage by Hum News
Media Coverage by Abb Takk News
Media Coverage by Nizam TV

About ArabNet

ArabNet is the Kingdom’s largest technology gathering, which is going to be back for its ninth edition this year. Since past two years, ArabNet featured two events taking place simultaneously under one roof: ArabNet Riyadh for 2,000+ corporate executives and senior government leaders, and Startup Saudi for 4,000+ entrepreneurs, youth and students. In 2019, the two concurrent events brought together more than 250 experts and speakers from around the world, with full tracks of programming covering a range of topics.

The aim of this exhibition is not only to promote SME’s from the IT sector, but also to provide a business platform to startups to grow their business in international market. Digital technology were the main focused of this event including, digital ads, banking, managing finance, and explore the new ways of online payments.

Dont feel missed out, you can book your stall for the 2020 edition by contacting us here.

If you want to know which other international exhibitions we are bringing for the IT sector, you can view our Exhibition Calendar.

Participation from Pakistan at Foodex Saudi, a step forward in trade

The bilateral trade relations between Pakistan and Saudi Arabia have observed successive growth in the last few years which boosted the economic activity between the two countries. In order to promote International Food Industry Reed Sunaidi organized 7th edition of  Foodex Saudi at Jeddah Center for Forums and Events. Massive participation has been observed from Pakistan with 15 companies, which is evident that Saudi Food Industry has tremendous potential for Pakistani exports.

About the Show

Foodex Saudi is a 4 day mega Food event, the only international B2B trade show for the food sector of the Kingdom.  With 212 exhibitors from 51 countries , there were altogether 15 national pavilions visited by 9013 attendees.

The participation rate has increased to 67% compared to last year which shows the growing interest and prospects for Pakistani exporters in Saudi Market. Prince Fahd bin Muqrin bin Abdul Aziz Al Saud inaugurated the exhibition along with major traders, businessmen brought as delegation.

Participation from Pakistan at Foodex Saudi

Under the Patronage of the Government of Pakistan, top notch Pakistani companies from the food & beverage industry, made a full-fledged participation in the exhibition.  In collaboration with the Commercial Section of the Consulate, B2B matchmaking facility was extended to Pakistani exporters which marketed their products in a right way and provided a mechanism to streamline their meeting en routing them to the Saudi Market.   

The diversified portfolio of food exporters brought rice, spices, sauces, beverages, processed food, ingredients, flavor & fragrances and confectionery items to the market.

15 leading food exporters showcased their products under Pakistan pavilion at Foodex Saudi 2019:

Reem Rice Mills

Ahmed Foods

Golden Harvest Foods

ITT Foods

Bismillah Rice Mills

Rice Masters Rice Mills

Siddiqia Rice Mills

S Amden & Co

Zain Enterprises

Lasani Rice Mills

Latif Rice Mills

Synarome Manufacturing Company

Quality Flavors

Ishfaq and Co

Hassan Ali Rice

HIGHLIGHTS in Pictures

Inauguration of Pakistan pavilion by Deputy Counsel General Mr. Shaiq Ahmed Bhutto and Prince Fahd Bin Muqrin Bin Abdul Aziz Al Saud


Ms. Nazia Parveen, Sales Manager – Eventage with Pakistani exhibitors and Media representatives


Ms. Nazia Parveen – Eventage with Mr. Mohamed Talaat and Ms. Maria Baptista – Reeds Sunaidi


Excellent Product Quality Award won by Lasani Rice Mills for their quality and innovation. Congratulations



PRESS COVERAGE of Pakistan pavilion

PRESS COVERAGE in Saudi Media

BOL NEWS: Media Coverage of Pakistan pavilion

Pakistan has competitive advantage in the Saudi Halal food market

Pakistan has competitive advantage in the Saudi Halal Food segment of the market in contrast to other non-Halal food producing countries. Since Pakistan’s major exports are based on textile and agricultural products, Foodex Saudi brought enormous exporting opportunities this year for the food sector. The Halal Food Market is expected to reach $ 6 billion by 2020; the total value of food imports will reach $35 billion. There is a need to capitalize the emerging opportunities of growth in Saudi Food industry.

Past participation from Pakistan at Foodex Saudi

If you want to participate in the next edition, mark 09 – 12 November 2020 in your calendar. Early bookings will ensure best location at show floor. Contact us today!

To view our complete Exhibition Calendar for the Food & Beverage industry, Click here

22 Pakistani textile exporters participated in Fashion World Tokyo

A dazzling platform Fashion World Tokyo which showcases contemporary styles in fashion garments from all around the globe twice in a year at Big Site – Tokyo. The latest edition of Fashion World Tokyo took place on 2nd October and lasted for three full star studded days which delivered all kind of fashion wear, bags, Shoes, Men’s fashion textiles, jewelry and accessories along with OEM/ODM products from all over the world. Pakistani textile exporters also participated in Fashion World Tokyo along with other 1200 exhibitors and 30,000 visitors, 1050 companies from around the world gathered under one roof to witness this international trade show.

Top Textile Exporters participated in Pakistan Pavilion

Wide and active participation observed under the patronage of Pakistani Government with 22 leading fashion and textile companies from all over Pakistan.

“We are producers of Leather products serving as exclusive Private labels for Walt Disney, Warner Bros. (W B), MARVEL, STAR WAR, Kiss Band etc. Since 24 years we are into different international markets. Japan has a language barrier and the role of middle men is needed, yet it has great potential to take your business to the next level.”

Mr. Muhammad Ali – Beauty and Beauty Worldwide

Why Japan for Textile Exports?

The Japanese fashion market potential is evident from the fact that Japan is the world’s third largest fashion apparel importers after European Union and the US. Tokyo is considered to be the fashion hub of Asia. The Annual turnover of the clothing industry is 96 billion dollars. Pakistani textile industry has got a competitive edge in international export market, in terms of best quality in competitive price.

Pakistani textile exporters participated in Fashion World Tokyo – Spring Edition 2019

Tokyo has become one of the favorite destinations for Pakistani Textile Exporters since a few years. We have seen presence of Pakistani companies in Fashion World Tokyo repeatedly in the past years. Last year in March edition, 9 top exporting companies from the fashion and textile industry of Pakistan participated under Government supported Pakistan pavilion.

Media Coverage by AAJ TV – Pakistan Pavilion at Fashion World Tokyo, Spring 2019


Fashion World Tokyo takes place twice a year. The next edition is just round the corner, taking place on 01 – 03 April 2020. Bookings are currently open, contact us today to book your stall! 

Pakistani exporters receive overwhelming response at Food & Hospitality Oman 2019

The 14th edition of Food and Hospitality Oman was held on 14th October 2019 with full zeal and lasted till three star studded days in Muscat. The Minister for Agriculture and Fisheries Dr Hamad bin Saeed Al-Awfi along with Sayyid Khalid bin Hamed bin Hamoud Al Busaidi Chairman of Oman Expo launched the 14th edition of Food and Hospitality Exhibition in Oman.

Food and Hospitality Oman served as an international gateway to promote Pakistani Products in food and beverages, agriculture, food processing technologies, kitchen and catering equipment, hotel supplies in export segment of the food industry in Oman.

Companies showcased at the Oman Convention center from all around the world. Countries including Pakistan, Jordan, Belgium, Saudi Arabia, USA, Iran, UAE, Indonesia, Turkey, South Africa, Ukraine, Cyprus, Vietnam, Bangladesh, Palestine, Tunisia, India and Oman.

Pakistani Pavilion at Food & Hospitality Oman 2019

Ten Pakistani companies belonging to the food and beverage industry explored new business avenues this year in Oman including:

Mr. Zahid  Mehmood from Karmanwala shared region’s feedback with us, he said “It was better than my expectations. We got more than 100 visitors on our stand and we are expecting that a good number will be converted into actual sales. Oman is a good market and we want to go next year as well.”


Managing Partner of Rice Masters said that “We had a good experience with government support and due to the efforts they put in for arranging B2B meetings, we were able to secure good leads. We are thankful to the commercial section for making our participation successful”.


CEO of ZG Traders Mr. Zeeshan shared his experience with us and said ” The Organizers provided us great assistance on site and everything else was good, including the management of the show and the visitor footfall”.


Press Releases

  • 14th Food and Hospitality Exhibition commences in Oman – Asia Net Pakistan
  • Pakistan Pavilion to Debut at Food & Hospitality Oman 2019 – Asia Today
  • Pakistan Participates in 14th Food & Hospitality Exhibition Commences in Oman – DND

About the exhibition

Apart from just being an trade exhibition, Food and Hospitality Oman gave an incentive to share powerful insights from the most industrious and diligent professionals in the food and hospitality industry through the conferences. It was a learning opportunity to contrive the contemporary practices, latest research, innovation and technologies in food safety which helped exhibiting companies to identify the strengthens and weaknesses its strategy making and to gauge its supply chain mechanism to deliver sustainable world class products.


If you want to participate in the next edition, mark 05 – 07 October 2020 in your calendar. Early bookings will ensure best location at show floor. Contact us today!

To view our complete Exhibition Calendar for the Food & Beverage industry, Click here

Pakistani Food Exporters make their mark in World Food Moscow – Russia 2019

Five exhibitors from Pakistan relating to the product categories like rice, fruits, herbal products, beverages etc participated this year at World Food Moscow which took place on 24-27 September 2019 in Moscow, Russia. The Pakistan pavilion was subsidized by the Government of Pakistan to support participation of companies as it is a major exhibition serving the global food and drinks industry.

The Pakistan Pavilion

The Trade Wing of the Commercial Section – Pakistan Embassy in Moscow, made arrangements for match-making and B2B meetings of Pakistani exporters with the foreign buyers from the major food related brands, chain stores and large importers of food items to the Russian Federation.

List of Exhibitors:

The Pavilion was visited by media and press. While talking to a channel reporter, company representatives shared their views regarding the Russian market and their participation in the World Food Moscow:

Our intention to participate is to find serious buyers through this platform. So far, the visitor footfall at Pakistan pavilion is satisfactory and we are hopeful for some business.

Muhammad Yasir – Tapal Tea Pvt Ltd.

We export around 250-300 cartons of Oranges and Mangoes each year to Moscow, yet we believe that presence in a trade show is important as it helps to gauge the demand of one’s product and makes business networking easier. This is a huge market which provided a lot of business opportunities for us. I recommend other Pakistan fruit exporters to spread their business here as well.

Sadaruddin & Co.
Media Coverage of Pakistan pavilion in World Food Moscow 2019 by 92 News

We are regular participants at World Food Moscow and we are exporting to Russia for the past 8 years. Not only Pakistani Rice is in demand but also our Sesame seeds have a huge market here. It is a market of 200,000 ton and among all the other exported rice, Pakistani rice is a top favorite here.

Mahesh Raja – Mast Qalandar Rice Mills

We have come to exhibit at World Food Moscow again this year. Last time we only showcased Rice, but now that we know that this market offers massive opportunities, we have brought pickles, spices and himalayan salt along with us too.

Sadia Khalid Paracha – Kafi Commodities

About World Food Moscow

Since its inception in 1991, the exhibition has become the entry point for international manufacturers who are looking to enter the vibrant Russian market. The event is the perfect platform to promote new food and drink products in Russia and attracts thousands of businesses from around the world.

World Food Moscow 2019 exhibitors and visitors

Leading Pakistani Food & Beverage exporters have been participating in World Food Moscow since many years. To view report on 2018 participation, click here.

The 29th edition of World Food Moscow will take place on 22 – 25 September 2020. If you wish to be part of this leading international trade show of the CIS region, contact us today. Bookings are open!

For more Food related international trade shows, view our exhibition calendar