Pakistani exhibitors in Food & Beverage West Africa under Government’s ‘Look-Africa Plan’

In 2019, the pre-covid edition of the exhibition, a huge number of importers and distributors visited Pakistan pavilion and made this event successful for the exhibitors. The Pakistani exhibitors in Food & Beverage West Africa were given full support by The Pakistan High Commission – Nigeria. The department ensured all-out support for market intelligence, B2B meetings, support for visas of neighboring countries, logistic support etc.

This year once again, the pavilion prospects looked promising as Government of Pakistan created a Pakistan pavilion where 12 leading and well known companies from the food & beverage industry  participated. The show was held from 1st – 3rd September 2021 in Lagos, Nigeria.


Pakistani exhibitors in Food & Beverage West Africa displayed confectionary, spice, wheat flour, herbal products, bakery items, juices, drinks, honey and other food products. This is the first time that such a large contingent from Pakistan participated in Trade Exhibition in Lagos. The names of exhibitors are:

Shan Foods

Mehran Spices and Foods



Hilal Food

Ahmed Foods

Asian Food Industry (Mayfair)

E&U Foods

Shezan International

Simply The Great Food

Pure Foods

Ambala Bakers & Sweets

Jasons Food Industries

H.H International

KM Food Industries

Barry International

Roshan Packages

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As a sideline activities, the Trade and Investment Section, Lagos organized a seminar for  exhibitors in which Nigerian regulatory authority’s representative of National Agency for Food and Drug Administration and Control (NAFDAC) along with other key speakers educated Pakistani firms about Nigerian Food Industry. A networking dinner with major hyper store chain CEO was also arranged by our Trade Mission.

All exhibitors appreciated TDAP’s participation in the event and got good response. Representatives of two companies are still in Nigeria and exploring other cities of Nigeria for exports of their products.

Pakistani Government formulates Africa-specific policy to increase exports to explore the $500 billion African market

  • Pakistan-Africa trade is well below its true potential, hence the new policy focuses to double trade with African region from $4 billion to $8 billion under the ‘Look Africa Plan’.
  • Pakistan’s total trade with Africa is $3 billion as against the total trade volume of $3 trillion.
  • Pakistan’s share in total trade of African countries is 0.3 percent, indicating a vacuum for huge potential business specially in the food sector.


Nigerian Food market insights

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FBWA is the largest Food and Beverages related exhibition of West Africa. More than 6000 traders, importers, distributors, dealers visited FBWA in 2021. Next edition will be held in June 2022. If you wish to find out more or book your stall contact us today.