Workshop: International Exhibitions and Trade Fairs as a Tool for Export Marketing

Eventage being an export promoting group, provides consultation to exporters on how to expand their businesses worldwide via trade shows. Our scope of work also includes suggesting our clients the best ways to showcase their product/service in the best possible manner when exhibiting in International fairs.


Given the need of educating our clients on the same, we conducted a workshop with a problem solving approach.  “International Exhibitions and Trade Fairs as a tool for Export Marketing” was a one day training session which we organized on 17th July 2019 at Movenpick Hotel,  Karachi. The workshop provided a platform to learn contemporary practices, exchange experiences and ideas in the export segment of an industry. It catered to the needs of an exporter by providing powerful insights from the most experienced, industrious and diligent professionals which aimed to further accelerate and generate targeted returns on investment.

Mr. Muhammad. Asadullah, our Lead Trainer conducted the session skillfully since his forte is export marketing. He has gained over 15 years of commercial experience developed within a few of Pakistan top notch exporting companies.

Our Guest Speaker Mr. Hassan Rasool Khokhar added value to the session. He is possessing 20 years of experience in International Business, Sales & Marketing. His experience is diversifying from FMCG & Pharmaceutical to Retail Management.


More than 30 Participants having a diversified portfolio of exporters attended the session. With an amazing and divergent blend of exporters from various industries ranging from Food, Confectionery, Building & Construction, Gems & Jewelry, Furniture and IT industry shared their interesting experiences with us.

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Trail of the workshop had 4 sessions which began with an effective networking session along with an introduction and tools to be used for export marketing. Second session was about selection of right trade fair after extensive research of a region in which one is intending to export. Third and the last sessions were based on  the importance of fair manual and prior coordination with organizers, stand operations, attracting prospects at stand, how to engage them professionally and lastly what are the critical steps which must be taken immediately upon returning from trade fair which will lead to closure of deals initiated at the stall during the exhibition.

The agenda and the topics covered during the day are detailed here:


Participants had a captivating learning experience; it was an engaging  day with regular interactions with the attendees in the form of  Q/A sessions during the training. Let’s see what participants have to say regarding the workshop;

“I think this workshop is very helpful for exporters, in order to learn the various tools which can enhance the performance of the export department of any company.” 

Nida Aman – Secretary Event Management at Karachi Chamber of Commerce and Industry (KCCI)

“I appreciate Eventage for organizing such a workshop related to Export Industry. I really liked how the trainers conducted the workshop during the day. It was a learning experience to be here as I gained a good amount of knowledge today which will help me in my profession”

Asim Ali – Corporate Sales & Marketing Manager at HM Esmail

“So far the session conducted by Eventage is very nice. The presenter and the co presenter both have briefed us for so many things that we were not aware of, so I believe that this session is going to help me, my company and other colleagues to boost our business and make some fundamental changes overall in our strategies.”

Yasir Iqbal – Head of Key accounts International Business at Tapal Tea

“It is a good initiative by Eventage, they have got around different food and non-food companies gathered here today. Basically they are trying to train people who have exposure over trade marketing and exhibitions. Especially in the exhibition people have issues in participation and selection and there was a need for such a training session to address to this issue”

Shahid Ansari – Export Manager at Engro Eximp