PTDC showcased Pakistan’s tourism potential in Travel & Adventure Show New York

Pakistan Tourism Development Corporation (PTDC) and Trade Development Authority of Pakistan managed prominent participation in two-day ‘Travel and Adventure Show’ at the Jacob Javits Convention Center in New York. 20 private tour operators and hospitality companies, and six provincial and regional tourism departments participated in the country pavilion during the show.


The Pakistan pavilion at Travel & Adventure Show New York

The prominent location of Pakistan Pavilion helped to draw the attention of thousands of people to the Pakistani stalls. 750 organizations from more than 175 countries participated in the show. The aim of Pakistan’s participation in the show was to attract foreign investors in the country’s tourism and hospitality sector.

Twenty private companies from the hospitality and tourism industry along with provincial tourism departments of Pakistan attracted world tourists. The provincial departments participating in the show included the Tourism Development Cooperation of Punjab (TDCP), Culture and Tourism Department Gilgit-Baltistan (CTDGB), Tourism Department of Balochistan, Khyber Pakhtunkhwa Cultural and Tourism Authority (KPCTA), and Sindh Tourism Development Corporation (STDC).


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We are proud of our tourism heritage and the enthusiastic participation of Pakistan in the first large-scale international tourism fair in the United States and the people’s acceptance, will promote the tourism sector in Pakistan – Pakistan’s High Commissioner to USA, Sardar Masood Khan.

”Pakistan’s tourist destinations had great potential to attract the tourists after being introduced at the international level, for which all possible efforts are being made by the government with the active participation of stakeholders. I appreciate the cooperation of Pakistan Mission in New York and the efforts of public and private sector tourism related organizations for promoting the soft image of Pakistan.” – Prime Minister’s Advisor on Tourism and Sports Awn Chaudhary

Facilitation of Participants for Business Development

Upon directions of Managing Director TDCP Mr. Agha Ali Abbas, B2B sessions were conducted to promote Bi-lateral relation with Tourism Professionals of USA and around the Globe present at New York Travel & Adventure Show 2023. Consul General Ayesha Ali held a reception in honor of the visiting dignitaries and delegation for Travel & Adventure Show 2023 in New York.

MD PTDC Rana Aftab Rehman briefed the visitors about the incentives and facilities extended by the Government of Pakistan to foreign tourists. Trade and Investment Counselor Consulate General New York Talat Mahmood, Manager PTDC Sadia Nauman, Board Members Pakistan Tourism Development Corporation Ahmed Shafique remained active and had useful discussions with the representatives of private and public sector tourism organizations of different countries participating in the show for the promotion of mutual tourism.


pakistan pavilion ptdc at travel show new york press

The New York Travel and Adventure Show 2023 concluded with the belief that B2B and G2G meetings of Pakistan with the counterparts of USA will bring in the international tourists and foreign investment in the country.

Opportunity at Travel Show New York for Pakistani Tourism Industry

With more than 110 events and over 18 years running, the Travel and Adventure Show series have been the go-to place for over 2.5 million travelers and over 4,500 of the world’s top destinations, tour operators, cruise lines and travel providers from around the globe.

Managing Director PTDC – Aftab ur Rehman Rana stated that participation of Pakistan in Travel and Adventure Show at New York has been highly impactful in terms of response from the public and engagement of all the team members throughout two days of the show. The Travel & Adventure Show provided an exciting opportunity to highlight the potential tourism industry and interact with the leading international and domestic cruise lines, tour operators, travel destinations, and travel providers.

For more details on how to participate in our upcoming tourism shows in 2023, contact us today.